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PROMOTION

SERVICES

Investing in promotional activities is the difference between failure and success. Don't leave things to chance, be proactive and get in touch with us today.

WHY INVEST IN PROMOTIONS?

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Bringing new products into the Chinese market can be daunting. While the demand for imported produce in China is growing, this alone does not result in success. Consumer trends differ considerably from those in Australia and New Zealand. Without a clear promotion strategy and consumer engagement even the best product can get lost in the mix.

 

Our experience and analysis of the data shows that promotional activities quickly pay for themselves. Promotions allow you to tell your story to the consumer. Founding a relationship between consumers and your brand which is essential for sustainable business in China.

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IN STORE TASTINGS

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Pop up stores and tastings are a time proven way of lifting your sales fast! They allow you to show the consumer first hand what makes your product special. We have seen sales increase by over 40% as a result of in store tasting promotions. 

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In store tastings also allow us to collect invaluable feedback from consumers so we can make suggestions on modifications to your product going forward.

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EXPOSITIONS

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Expositions are an increasingly important aspect of success in entering into China. Expos such as the China International Import Exposition are amongst the largest in the world, attracting international media attention and anyone who is anybody. We have represented an number of key Australian and New Zealand brands at the CIIE, striking up lucrative deals with some of China's biggest retailers and foodservice customers. 

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Get in touch and let us know how we can help get your brand out there on the biggest stage.

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MERCHANDISING

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In order to maximise your sales your product needs to stand out from the crowd. The simplest and most effective means of achieving this is in-store merchandising. We ensure you get the best shelf space and your products are well stocked and rotated.

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With the growing importance of e-commerce we can also assist in online merchandising. To discuss how we can help you increase foot traffic online get in contact with us for a free discussion. 

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PRODUCT DESIGN

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Who hasn't bought a book for it's cover? In a market increasingly oriented around what looks good on social media, form is as important as function. 

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C&S has extensive experience assisting and advising on product design. We understand the trends and consumer preferences. We offer tailored packaging and promotional design services for you.

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Promotions.HEIC

MERCHANDISING

Have your product seen and well presented for maximum sales

IN STORE

PROMOTIONS

Show consumers first hand what sets your product apart

DESIGN

Tailor the design of your product and promotional materials to the market

EXPOSITIONS

Looking to strike up big deals and make a splash in the market? Get in touch

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